Digital Marketing Specialist

Responsibilities:

  • Develop and implement digital marketing strategies across various platforms (Google Ads, Facebook, Instagram, etc.).
  • Analyze campaign performance data and generate detailed reports.
  • Conduct keyword research to optimize website and ad performance.
  • Monitor and respond to trends in the digital marketing space.
  • Collaborate with content creators to ensure campaigns are aligned with brand messaging.

Requirements:

  • Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
  • 2+ years of experience in digital marketing.
  • Strong knowledge of Google Analytics, SEO, and PPC strategies.
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer).
  • Excellent analytical skills and ability to interpret data to make informed decisions.
  • Strong written and verbal communication skills.

Preferred:

  • Certifications in Google Ads or Facebook Blueprint.
  • Experience in A/B testing and conversion rate optimization.