Responsibilities:
- Develop and implement digital marketing strategies across various platforms (Google Ads, Facebook, Instagram, etc.).
- Analyze campaign performance data and generate detailed reports.
- Conduct keyword research to optimize website and ad performance.
- Monitor and respond to trends in the digital marketing space.
- Collaborate with content creators to ensure campaigns are aligned with brand messaging.
Requirements:
- Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
- 2+ years of experience in digital marketing.
- Strong knowledge of Google Analytics, SEO, and PPC strategies.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer).
- Excellent analytical skills and ability to interpret data to make informed decisions.
- Strong written and verbal communication skills.
Preferred:
- Certifications in Google Ads or Facebook Blueprint.
- Experience in A/B testing and conversion rate optimization.